Opening remarks will be delivered by our presenting sponsor Group 1001 and Indiana Sports Corp.

As President of the Gainbridge Super League, Amanda Vandervort is leading a new era for women’s professional soccer in the United States, expanding opportunities for athletes and driving sustainable growth across the sport. Hear her perspective on building bold platforms, elevating women in sport, and shaping the future of the game.

This panel spotlights bold, visionary women who are reshaping the business, culture, and power structures of the sports industry. Through candid storytelling and future-focused insights, the conversation will explore how women are building brands, shifting narratives, and creating lasting impact. This is not just about breaking barriers; it’s about designing what comes next.

This panel highlights the often-unseen creatives who shape how sports look, feel, and connect with fans. Panelists will explore how design builds identity, fosters emotional connection, and captures the distinct character of the city teams call home.

This panel brings together creators to discuss how short-form video, real-time content, and platform-specific storytelling shape fan culture and athlete identity. Moving past traditional highlights, the conversation focuses on creativity, authenticity, and narrative—examining how behind-the-scenes access, community-driven content, and emerging formats are redefining sports media in the digital age.

Lunch will be provided for all attendees. Please be sure to indicate any dietary restrictions during registration so we can accommodate your needs.

Every spring, the NCAA Men's Final Four captures the nation’s attention—transforming a host city into the epicenter of college basketball. Learn how strategy, collaboration, and planning shape the logo and visual identity, bringing the event’s brand to life and creating a memorable experience for fans, student-athletes, and the host community alike.

Workshop selections will take place at registration on the day of the event. Attendees may choose their preferred session at that time, with availability offered on a first come, first served basis.

Building the Brand presented by Indianapolis Indians and Hirons
Building a brand is more than a logo, it’s a strategy, a story, and a promise. This workshop breaks down the full Indianapolis Indians rebrand, from defining purpose and positioning to unveiling a new visual identity and launching it with impact.

The Media Day Experience presented by Pacers Sports & Entertainment
This immersive workshop walks attendees through a Media Day experience from both sides of the lens, offering insight into how athletes and staff collaborate to create the visuals that define seasons, brands, and careers.

A Brand to Stand the Test of Time presented by MIWI Marketing
Translating brand foundations into brand equity through clarity, consistency, and design.

Recharge Like a Pro
In fast-paced creative and sports environments, your energy is one of your most valuable assets. This guided breakout blends light yoga, meditation, and a practical exercise to help you find realistic space for self-care in your week. 

More than the Hustle: Vision Board Experience

You’re more than your job title. This interactive workshop invites you to pause, reflect, and design a vision for a life that feels full, not just busy. Through guided prompts and creative collage, you’ll explore goals that support your wellbeing in all aspects of your life: personal growth, health and wellness, relationships, career, and more. Leave with a vision board that represents the whole you and the season ahead.

From game day to everyday life, explore how sport is reshaping modern fashion culture. Discover how creative direction, strategic partnerships, and cultural storytelling influences brand identity and drives design decisions that go beyond the game.