INDIANAPOLIS – Indiana Sports Corp today announced Ale Emporium as the presenting sponsor of the first-ever World Famous Hermanaki® Wing Eating Contest, debuting at Big Ten Fan Fest presented by Dr Pepper in conjunction with the 2025 Discover® Big Ten Football Championship Game.
The contest will feature top-ranked Major League Eating (MLE) athletes.
"We at the Ale Emporium couldn't be more excited about showcasing our award winning Hermanaki wings to Big Ten fans not only here in the Indianapolis area but now with college football fans from across the country,” said co-owner Scott Baun. “Indianapolis is known to be a place where competitors come to be crowned champions and we are anxious to crown the first-ever Ale Emporium wing eating champion this December!”
“We are thrilled to be visiting Indianapolis for the Big Ten Festivities and even more excited to make history with the Ale Emporium,” said Richard Shea, president of Major League Eating. “The country’s top competitive eaters will show up in force for the first-ever Hermanaki® Wing Eating Championship. This is a perfect match for the Big Ten Fan Fest and a great way for Major League Eating to wrap up its 2025 season."
Admission to Big Ten Fan Fest is complimentary with every game ticket. Fans without game tickets can purchase Fan Fest passes at Ticketmaster. Children ages 2 and under are free. Individuals with a Military ID will gain complimentary access.
Fans can also win tickets through sweepstakes hosted at Ale Emporium locations in Indianapolis, Greenwood, and Fishers on select dates this October.
Sweepstakes Dates and Locations
Oct. 11 – Indianapolis (8617 Allisonville Rd. Indianapolis, 46250)
Oct. 18 – Greenwood (997 E County Line Rd Suite B Greenwood, 46143)
Oct. 25 – Fishers (11501 Geist Pavilion Dr STE 100 Fishers, 46037)
About Ale Emporium
Ale Emporium was established in Indianapolis in 1982 by Marc and John Luros and later joined by partners Shannon and Scott Baun. This family-owned business has been recognized by countless organizations and entities for its world famous Hermanaki wings and Honest Pizza. They have become one of the Midwest's best sports bars for great food, music, sports and a wide variety of premium beer choices. What started out as one location in Castleton, has expanded throughout greater Indianapolis with locations in Fishers, Greenwood and a 4th location opening in Avon on Indy’s west side in early 2026.
About Major League Eating
Major League Eating (MLE), the world governing body of all stomach-centric sports, conducts more than 80 events annually, including the Nathan’s Famous Fourth of July International Hot Dog-Eating Contest in Coney Island, N.Y. The competitive eating community is made up of hundreds of veteran and rookie gurgitators who travel the nation in search of top titles and the glory that they provide. For more information, visit www.majorleagueeating.com, www.facebook.com/eatfast or Instagram / Twitter: @eatingcontest.